Positioning
Positioning is how you frame yourself and your work, what you make and the way you make it and how you talk about it and the method you deliver it by.
Positioning is considering your environment, the landscape, the culture, and where you fit into these contexts.
Who do you want as your audience? Who is your work for? What is different, unique, specific, special about you and your work?
What are the outcomes you want? And how could you best position yourself to achieve those outcomes?
"Being in the right place at the right time" is an example of good positioning.