Modes of experience
From design firm Gensler's research on how a person's intention frames their experience
Task
- User has clear task they are trying to accomplish
- Specific, focused and direct
- Not open to distraction
Social
- User is trying to engage with others
- Community and belonging
- Social mode often combined with other modes
Discovery
- User doesn't have concrete plan; unstructured
- Wandering, exploration, reflection
Entertainment
- User is looking for escapism & distraction
- Fun
Aspiration
- User seeks to grow, expand, or connect to a larger purpose